Context
A failed attempt to sell a Belgian media organization led to the decision to integrate the organization with its Dutch counterpart to capture revenue- and cost synergies.
Goal
The goal of this job was to increase top- and bottom line of the company and to prepare to company for sale.
Approach
- Focus on market leading segments and selling off non-core segments.
- Implement a digital transformation plan to in increase digital reach and online ad revenue.
- Establish a Belgium-Netherlands back-office organization for Finance, HR, IT, and subscription services, resulting in massive cost savings.
Results
- Significant increase in cross-media reach and successful transition from print-centric to multi-channel approach, leading to 45% increase in online ad revenue.
- Cost savings of 20% through the shared back-office organization.
- Improved financial performance and strengthened the company’s digital position.
- Successful sale of Belgian assets to local competitors.
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