Digitally Transform Belgian media company

Context

A failed attempt to sell a Belgian media organization led to the decision to integrate the organization with its Dutch counterpart to capture revenue- and cost synergies.

Goal

The goal of this job was to increase top- and bottom line of the company and to prepare to company for sale.

Approach

  • Focus on market leading segments and selling off non-core segments.
  • Implement a digital transformation plan to in increase digital reach and online ad revenue.
  • Establish a Belgium-Netherlands back-office organization for Finance, HR, IT, and subscription services, resulting in massive cost savings.

Results

  • Significant increase in cross-media reach and successful transition from print-centric to multi-channel approach, leading to 45% increase in online ad revenue.
  • Cost savings of 20% through the shared back-office organization.
  • Improved financial performance and strengthened the company’s digital position.
  • Successful sale of Belgian assets to local competitors.

Would you like to know more about how to transform your business? Follow us on LinkedIn and sign up for our newsletter.

Print Friendly, PDF & Email

×

Hello!

Click one of our contacts below to chat on WhatsApp

× Can I help you?